Born in a small village in Gujarat’s Saurashtra region, Mr. Laljibhai Madhabhai Nabhoya took a decisive step toward shaping the future of his family by moving to Surat in 1975. Leaving behind an agricultural livelihood, he entered the world of diamonds with determination, resilience, and a commitment to honest craftsmanship.
later his formal journey in the diamond industry by working at a manufacturing unit in Surat. Immersed in the craft, he gained hands-on experience and developed a keen understanding of diamond quality, grading, and precision workmanship.
These formative years refined his skills and discipline, shaping the technical foundation that would later define the company’s commitment to excellence.
After years of gaining experience in the diamond industry, Mr. Laljibhai took a decisive step forward in 1986 by establishing his own small manufacturing unit. This marked the beginning of an independent journey—driven by entrepreneurial spirit, technical confidence, and a vision to build something enduring.
later joined by his younger son, Mr. Yogeshbhai Nabhoya, who entered the diamond industry alongside him. This milestone marked the beginning of a second generation actively shaping the business, bringing renewed momentum and long-term vision to the enterprise.
Mr. Yogeshbhai had gained comprehensive expertise in diamond manufacturing while working closely with his father. Through hands-on involvement across every stage of production, he helped reinforce operational excellence and laid a strong foundation for the business’s long-term future.
with a forward-looking, next-generation mindset, they made a strategic decision to expand beyond diamond manufacturing and step into the world of real diamond jewellery. This shift reflected a long-term vision—moving closer to design, craftsmanship, and finished luxury products for discerning retailers.
After gaining complete expertise in real diamond jewellery manufacturing, the family took a defining step in 2015 by formally launching Arista as a diamond jewellery trading and manufacturing company. This milestone represented years of preparation coming together—uniting craftsmanship, design understanding, and business vision under one distinguished name.
Mr. Maileshbhai made a significant decision to leave his textile business and join his younger brother in the growing Arista journey. This move further strengthened the family-led enterprise, bringing additional leadership, experience, and shared commitment to the brand’s expansion.
With rising success and growing market confidence, both brothers took a bold and forward-thinking decision in 2021 to transition from a trading-focused operation into establishing a dedicated manufacturing unit. This strategic move reflected their ambition to strengthen quality control, expand capabilities, and build long-term value through in-house craftsmanship.
Arista took a major leap forward by expanding from a smaller facility into a large, state-of-the-art manufacturing unit equipped with advanced technology. This milestone reflected years of steady growth, operational excellence, and a clear vision for the future of diamond jewellery production.